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Home » Checklist: how to set up an eye-tracking experiment

Checklist: how to set up an eye-tracking experiment

  1. Determine the study objectives and hypothesis: Clearly define the research question and the aims of the experiment. Formulate hypotheses to be tested.
  2. Select appropriate eye-tracking equipment and software: Choose an eye-tracker that meets the requirements of the experiment, such as the type of tracking, spatial and temporal resolution, and the availability of software to analyze the data.
  3. Recruit participants and secure their informed consent: Identify the target population and recruit participants in accordance with ethical guidelines. Obtain written informed consent from each participant and explain the procedure and risks associated with eye tracking.
  4. Calibrate the eye-tracking equipment: Calibrate the eye tracker for each participant to ensure accurate data collection. The calibration procedure involves having participants look at a series of points on a screen while the eye tracker maps the relationship between their eye movements and the screen.
  5. Design the experimental task and create stimulus materials: Design a task that is well suited to answer the research question and create any necessary stimulus materials, such as visual displays or audio files.
  6. Run the experiment, collecting eye-tracking data and any other relevant data: Conduct the experiment, ensuring that the task is performed correctly and that the eye-tracking data and any other relevant data are recorded accurately.
  7. Analyze the data and interpret the results: Analyze the data using appropriate statistical methods and software to test the hypotheses and draw inferences about the results.
  8. Write up the findings and draw conclusions: Summarize the results, draw conclusions based on the data, and discuss the implications of the findings.
  9. Publish or present the results: Present the results at a conference or publish the findings in a peer-reviewed journal. This allows other researchers to review and build upon the results.